The engine behind every Installation.
You commission an Edition. FrameIT compiles it — type, tokens, motion, the one loud moment — into production components. Then you choose who holds the keys.
Sealed. Or Editable.
Same Edition. Same laws. The only difference is who touches it after launch.
ALO holds it.
Static, hand-tuned, Lighthouse ≥92. Nothing to log into. When something needs to change, you tell the studio and the studio changes it.
Best for: manifestos, research, atmospheric work, brands that want a single steward.
Editions: all five.
You hold the keys.
Installed in Framer. Your team edits copy, images, and content collections. The Edition itself — type, tokens, motion, the monument — is compiled into locked components. You can change what it says. You cannot break what it is.
Best for: teams that publish often, campaigns, rosters, schedules, news.
Editions: RED, CONCRETE, STELLAR. (VELVET and VOID ship Sealed for now.)
Yours to change. Not yours to break.
| Yours | The Edition’s |
|---|---|
| Headlines, body copy, CTAs' wording | Typefaces, scale, the monument moment |
| Photography and video | Surface palette and accent |
| Collection items — roster, schedule, catalog, articles | Motion curves, timing, reduced-motion behavior |
| Page order within the installation | Hero and footer surfaces |
| Publishing, previews, drafts | The credit line |
Two things live outside the components — how many light sections sit on a page, and the accessibility of what you add. The studio checks both each quarter. That is what stewardship is for.
One engine. Five languages. Every one of them compiles.
An Edition is not a template. It is a set of laws. FrameIT enforces them in code so the language survives the handoff.
Commanding authority. Bold headlines, gold hairlines, editorial elegance.
Swiss precision. Visible structure, measurement annotations — nothing decorative, everything load-bearing.
Warm light, quiet depth. Cream canvas, violet held as motion-accent, layered restraint.
Typographic manifesto. Near-invisible borders, linear motion only — restraint as the whole argument.
Kinetic energy on night-blue. Electric cyan and coral, monumental type, motion that snaps.
Every component is scored.
Prompt → intent → system → generate → preview → score → ship. The DQA gate evaluates layout, token discipline, hierarchy, conversion readiness, responsiveness, accessibility, override quality, engagement, and motion governance. Below threshold, it does not leave the engine.
See it built.
Krauss Architecture
ArchitectureEditorial presence matched to architectural ambition.
96% DQA shipped
Belle Âme
Niche PerfumeryReads like the maison, not a checkout.
94% DQA shipped
Voss Studio
Industrial DesignThe objects finally command the room.
92% DQA shippedEditable proof ships next — same engine, different keys.
In production on every ALO build. Available through commission.
FrameIT is used internally on every Edition Installation, every RAILS institution, every component the studio ships. It is not a tool you sign up for. It is how your Installation gets made — and, if you choose Editable, how it stays yours to run.