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ALO DESIGN PROSCANVAS
Engagement Canvas · Web Design & Consulting

You don't have a design problem. You have a decision problem.

Every visitor decides in seconds — stay or leave, trust or doubt — and they can't always tell you why they left. You rate your site across 6 behavioral variables; the Canvas scores your read and prescribes the fixes. Then ALO builds it with you.

  • Diagnosis in 90 seconds, no signup
  • Specific prescriptions, not generic advice
  • From diagnosis to deployment — we build it with you
E = U·C·EC·PS
The Engagement Equation
Engagement =
UrgxClaxEmCxPoS
SwF x CgL
What pulls people in
Urgency · Clarity · Emotional Confidence · Political Safety
What pushes them away
Switching Friction · Cognitive Load
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The traffic arrived. The design looked right. And they still left — not because it was ugly, but because at the moment of the decision, something made them hesitate.

That hesitation is the only number that matters. The Canvas finds it — drag the sliders below.

Step 01 · Free · 90 seconds

Score your experience.
See what's broken.

Drag the sliders. Be honest. Prescriptions appear automatically — this scores your own read, not an analysis of your live site. The paid Canvas Report audits the real thing.

01–06Behavioral variables
Live
UrgencyFair5/10

Does your site communicate why acting now matters?

ClarityFair5/10

Can a first-time visitor understand who you help in 8 seconds?

Emotional ConfidenceFair5/10

Does the site make a visitor feel confident before they contact you?

Political SafetyFair5/10

Does the brand signal low risk for a new buyer?

Switching FrictionFair5/10

How hard is it for a visitor to contact you or take the next step?

Cognitive LoadFair5/10

How much mental effort does it take to understand your offer?

Engagement Score
/100
Awaiting input
Adjust the variables to score your site.
Set each variable to see your diagnosis.
94Avg DQA on the builds belowALO quality gate
+60%Visitor Engagement7Span / Ohh! Potato
-25%Mobile Bounce Rate7Span / Ohh! Potato
50%Fewer Production BugsMcKinsey Design Index
Demonstration Builds

See the framework fully built.

Three demonstration builds — three Editions, one diagnostic. Not client reports: complete sites ALO designed and shipped to show what the system produces, each scored on our own quality gate.

Some categories — education, hospitality, wellness, finance — need a vertical rail, not just an aesthetic one. See how RAILS (Education) works → See how LEDGER (Finance) works →

What happens next

Three steps from doubt to built.

The diagnostic above is step one and it's free. Here is the whole path, start to finish — so you always know what the next move is.

  1. Free · 90 seconds

    You self-diagnosed.

    You rated your site across six behavioral variables and got prescriptions for each gap. That is the free layer — a fast, honest read on where engagement leaks.

    Done above
  2. The Canvas Report

    We audit your real site.

    ALO runs the same six-variable diagnostic against your live URL — session recordings, heatmaps, real conversion paths, your actual content — and delivers a written audit with prescriptions ranked by lift potential.

    $950 · delivered in 48 hours · one-time, no retainerCommission a Canvas Report
  3. The build

    We build the fix with you.

    From a live facilitation session to a full Edition design system to end-to-end deployment. Every engagement is scoped to your brief, not a menu — the Report is where it starts.

    By commission · scoped to the briefTalk to the studio

People don't convert because of design. They convert because design removes doubt.

Tell us what you're building. We'll show you how.